Ad spend falls in 2008 but some channels prove resilient

According to a report by Media Week, Cinema advertising once again proved popular, outperforming various other channels year on year from January. Overall media spend was down from 2007, however the amount spent on regional press fell only by 2% and online advertising was similar to that of 2007.

Online continues to be a popular channel with advertisers, allowing them to easily manage, record and evaluate campaigns.
Mike Parker, strategic sales director, Channel 4 said in a statement:

“TV performed better last year. January was a particularly bad month this year. Going forward, TV will probably out perform the market in the first quarter; it will be down less than print and radio media. TV will outperform everyone but online.”

Networks such as ITV and Channel four have slashed the prices of advertising to try and get marketers to spend on this expensive media channel.

Several companies cut back advertising budgets due to the tough economic climate, but in spite of this, channels such as Radio, which saw a 12% increase, and Cinema continued to prove popular with marketers.