Jack’s Weekly PPC Advertising Search Scoop #7

By Ellen on Tuesday, January 17, 2012 -

Epic to FTC: Google Search+ is violating users' privacy (The Guardian)

On Tuesday this week, Google launched the world’s biggest social algorithm called “Search Plus Your World.” It certainly caught the search marketing industry’s attention… and also the US government’s!
“Search Plus Your World” blends social information such as your Google+ profile, public posts and comments and business pages into your Google search results. It’s not available in Europe and Asia yet, but is likely to be making an appearance soon. Does it worry you that your private data would be searchable without you knowing it? It worries the US government, which is why the new feature raised the US privacy regulators’ concerns about the potential antitrust violations.

How To Use Pivot Tables For PPC Data  (PPC Hero)

PPC management sometimes involves collating and analysing a huge amount of data. I personally find that Excel is extremely helpful. However, if you feel Excel isn’t enough or you want more, using pivot tables is an alternative! Check out this informative video of “How to Use Pivot Tables for PPC Data” and make your raw data more digestible!

4 PPC Misconceptions of AdWords Keywords (PPC Hero)

These are not exactly revolutionary but still some refreshing misconceptions that you or I may not have realised. If your ad is showing in position 1, it means it’s the first ad at the top of the organic search results, right? WRONG! When you add a new keyword and it’s assigned a low Quality Score, it means the keyword has performed poorly in your account, right? Wrong again! If you’re wondering why then this is definitely worth a read. Remember, it’s not called a misconception until you realised you had it wrong... 

Two drink-free days a week needed, MPs' report says (BBC)

Ok, so this is not exactly a search marketing related issue,but I thought it would be nice to raise awareness after the festive season! Have you made a New Year resolution to keep fit, eat healthy or quit drinking? Did you know that approximately 88% of resolutions are failed by the end of January? Hold on in there and keep the faith! You can be one of the 12%! Good luck!

Tagged with:
google, ppc, search, google+,