Jack Media London blog

Of Best Practice and the Holy Grail

Remy — 2013-03-22T10:32:05+00:00

3 weeks ago, our newest and largest spending AdWords account for a gambling product was performing particularly well, so we decided to push for more conversions by testing new keywords.

We[...]

Tagged as: 2013, best practice, bingo, common sense, gambling, gaming, holy grail, monty python, ppc, ppc myths, search advertising, search marketing

MC&C cements partnership with Jack Media London

Remy — 2013-03-18T08:58:57+00:00

The combined team brings a breadth and a depth of skills seen in few other agencies. Our ability to accurately attribute revenue for clients, both off and online, to marketing investment, is[...]

Tagged as: jack, jack media london, mc&c, mcc, merger, mike colling & co, partnership

Twitter’s Vine

Andy — 2013-03-06T12:37:43+00:00

It’s now a month since Twitter launched the YouTube-Instagram-Twitter love child, Vine – the new integrated mobile video app that lets users share 6 second looping videos. Since its release the[...]

Tagged as:

Jon’s last Day

Andy — 2013-02-22T15:23:28+00:00

Today is a sad day for Jack media as Jon leaves us and heads off to start his career at Google. It seems like he couldn’t have timed his leaving date any better, as it has been exactly 2[...]

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Making the Most Out of Mobile Seminar

Sergi — 2013-02-15T15:03:56+00:00

After the success of our first seminar, What’s Hot in Digital, which took place in November, we enthusiastically awaited another chance to speak about what we know best - digital advertising.
And[...]

Tagged as: jack media london, mc&c, mobile, mobile advertising, mobile advertising seminar, mobile ppc, search, seminar

Google Grants - Max CPC Raised to $2 & Other Charity Grant Updates

Remy — 2013-02-11T17:29:43+00:00

In a letter sent to all charity grantees, Google revealed last month that it was going to release two major changes to its Google Grant program.

In Google's words:

“As part of our ongoing[...]

Tagged as: 2013, adwords, charities, charity ppc, fundraising, google grants, ngo, non profit, ppc

ICE update - Facebook Exchange

mike — 2013-02-11T15:38:54+00:00

ICE UPDATE - Facebook Exchange

So our current clients will know full well that Facebook Exchange (FBX) is something we have been pushing for a couple of months now. What has been really[...]

Tagged as: banner ads, display, display, facebook, facebookexchange, fbx

Google Grants – L’enchère Maximale portée à $2

Remy — 2013-02-08T16:51:17+00:00

Google a annoncé le mois dernier aux bénéficiaires de la dotation Google Grants qu’il leur serait maintenant possible d’augmenter l’enchère maximale de leur mots-clés à 2$.

L’ancien maximum[...]

Tagged as: 2013, adwords, associations caritatives, charity ppc, googe grants, google france, non profit, ong, ppc, référencement payant, sem

Awesome Time at ICE Totally Gaming

Sergi — 2013-02-08T11:29:17+00:00

Yesterday was the final day of ICE Totally Gaming 2013, the largest b2b gaming exhibition in the world that took place at ExCeL London between Tuesday and Thursday this week. The conference was[...]

Tagged as: gaming, ice, ice conference, ice london, ice totally gaming, igaming conference, igaming london

The Samaritans Feel Good Friday

Hannah — 2013-02-05T15:20:32+00:00

Last Friday the team were sporting a wonderful selection of onesies, pyjamas and slippers!

But we weren’t just all feeling too lazy to get dressed this morning – it’s all for a good cause, in[...]

Tagged as: feel good friday, the samaritans