Behavioural targeting unpopular according to a recent survey.

Behavioural marketers may have an dilemma to solve after a recent study found that 66% of online users in America do not wish to be tracked online. This number increased to 86% when user were told exactly how behavioural targeting worked saying they did not want to be targeted by specific tailored ads. This is controversial as last month Microsoft, AOL, Google, Sky and newly re-launched Yahoo all came together to convince brands that behavioural targeting was the way forward.