The Challenge

• Increase acquisition of new players across Boylesports’ gaming products in the UK market.
• Tackle head on some of the biggest sportsbook, casino, bingo, poker and games brands in multiple channels, ensuring good volumes of players at a strong ROI.

Our Response

After working with Boylesports to clarify the necessary KPIs, Jack Media designed an online display plan which would allow the Boyle brand to make a very visible entry into the UK market, supported by a tightly structured PPC campaign to deliver maximum ROI on top of the branding effect.

Results

Success with the sportsbook product led to further launches of the Boylesports casino, bingo, poker and games products across multiple channels, each achieving instant results and competing profitably against some of the biggest brands in the UK.

Testimonial

Since taking over the Sportsbook PPC from the previous agency, Jack Media within two months reduced CPA by 80%, while also increasing weekly conversions by 233%.

The impressive results meant we were happy to run further PPC campaigns for the other Boyle products.  Jack Media’s experience with PPC in the gaming sector meant we were quickly achieving excellent results in the extremely competitive bingo and casino marketplaces.

On the display side, Jack Media created and executed detailed bespoke plans which we felt really fitted the Boyle brand, while also achieving our objectives by driving high quality conversions.

Zoltan Debre - Online Marketing Manager