The Challenge

• Promote the re-launch of the InterCasino brand focussing on new games, promotions and prize giveaways culminating in grand prize draw giving a user the once in a life time prize of a trip to Space!
• Key territories: UK, France, Italy, Germany, Spain

Our Response

• Phase 1- Launch: generate awareness of re-launch and generate competition entries. Dynamic homepage takeovers, in-banner video and targeted rich media banners on tier one sites.
• Phase 2- Coverage and frequency build to drive additional site traffic and competition entries: combination of rich media and standard banners with network partners utilising behavioural, contextual and demographic targeting
• Phase 3- Countdown to grand prize giveaway: Encourage all non converters to get their entries in. High frequency standard banner campaign with network partners utilising retargeting to convert those already exposed to the campaign.

Results

• Campaign reach of close to 13 million unique users with close to 20,000 unique clicks sent to the campaign website in 6 week period.
• Achieved minimum of 50% play duration for all video placements.
• Achieved above average click to registration rate*

*comparing standard DR campaign to total re-launch campaign, taking into account both brand and DR focussed placements.