Coke opt for social media over bespoke campaign sites:

In a shift away from conventional campaign sites Coca-Cola are using more social networking sites such as YouTube and Facebook for their advertising in 2010.

According to an article published at New Media Age, they have decided to move away from the bespoke sites designed for specific campaigns to online social communities stating that it is here that the future of marketing lies with these community platforms where there target audiences can be found.

“We would like to place our activities and brands where people are, rather than dragging them to our platform,” Pinakatt