Nearly Three Quarters Of The UK Are Gamers
73% of UK population plays computer games with an average gamer spending 5 hours a week on gaming, ranking 3rd behind TV and Internet in terms of how consumers spend time absorbing media.
For advertisers wishing to attract a female audience, over 90% of female gamers aged between 35-49 also shop online and spend more time online than they do watching the TV.
Most popular platforms for gamers in order of popularity are a games console which was the most favored followed by PC games, online games and mobile phones.
