Affiliate Marketing is a form of direct response marketing. An affiliate will agree to place adverts on their site and promote a particular product or brand, with the aim of sending users through to the advertiser’s site to carry out a desired action (typically a paid transaction). The affiliate is then paid by the advertiser for each new user they have delivered who has gone on to carry out the desired action.
As this is a performance based advertising solution, the advertiser only has to pay out on results. The CPA (cost per action) amount can be negotiated with the affiliate to maximise ROI, making this a low risk option.
Typically, an advertiser will look to recruit a number of affiliates to ensure a steady stream of high value conversions. Jack Media has built up great working relationships with all the major players in this field, as well as a vast network of niche Gambling affiliates. This allows our clients to get their campaigns up and running immediately – with a network of affiliates dedicated to delivering us great results.
With affiliate marketing there is an obvious overlap with the more standard display buys and paid search efforts. By running this through Jack Media as a full service agency, our clients are able to achieve consistency in messaging, tone and CPA goals. This overall consistency also allows Jack Media to constantly review and update a client’s campaign, ensuring their objectives are met.
If you would like to talk to Jack about affiliate marketing then get in touch today.