Analysts estimate the apps market will be worth $24bn by 2012, but agencies and marketers need to look at the full picture beyond the iPhone when deciding how their brands should embrace this unique advertising channel.

Mobile is a growing market, with Mobile Ad Spend up 32% year on year, and this percentage ever increasing. Mobile internet is used at all times of the day and night and it’s therefore becoming enormously important to make your marketing mix mobile. Mobile also offers ‘hyper-targeting’ which other media channels are unable to provide. Location targeting is proving more and more popular for brands, delivering personal, targeted and effective ads. Mobile is extremely measurable, with the potential to deliver high ROI, at a relatively low capital cost.

Mobile marketing demands a new set of rules to fixed line search. Mobile search made up 54% of spend in the mobile market last year, so in order to be found out there, you have to get it right. Jack Media will work closely with the client to clearly identify the aims and objectives of the campaign. Here at Jack Media we offer a full range of mobile services to ensure a client’s campaign utilises the full potential of mobile marketing.

Jack Media uses the following methods of mobile marketing:

•     Mobile Search
•     Mobile Display
•     In-App Advertising
•     Social Media on Mobile
•     Direct Response Campaigns
•     Brand Campaigns
•     Campaign Measurement
•     SMS/MMS Campaigns

If this is of interest to you then don't hesitate to contact us today.