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Offline media planning / buying

At Jack Media we plan and buy a full spectrum of offline media including TV, cinema advertising, print, radio and outdoor advertising.

Depending on your campaign objectives, a well rounded media plan should include offline channels in order to reach all your customers. Industry standards indicate that it usually takes three to five views of an ad for a customer to react to its message. For this reason a broad media campaign, often across both offline and online, can be much more efficient than a single media channel.  By including a variety of media in your campaign mix we can maximise the efficiencies of your campaign by taking advantage of how one media can build upon the reach of another.

At Jack Media we look at the full picture. We will examine your preferred audience and distinguish where we can best target them, tailoring your media plan accordingly.

We work closely with our advertisers to identify the right person, at the time right time, with the right message.

We can help with:

  • TV and cinema planning and buying globally
  • Print planning and buying throughout Europe, Scandinavia, Pan Europe, Australia & Canada
  • Outdoor planning and buying including ambient media
  • Radio planning and buying
  • Branding
Offline media planning / buying

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