The online media planning and buying landscape has changed greatly within the last year, and it’s something which Jack Media London is at the forefront of with our traded media platform – Eden™ (DSP).

Platform Traded Media is an auction based online marketplace that enables advertisers, publishers and ad networks to trade digital media. The advertiser model involves bidding for available inventory based on your parameters (CPA targets, territory and demographics, day-parting). Exchanges, yield optimisers and other real time bidded environments support all pricing models and are able to target users based on their behaviours.

Media exchanges are gaining a larger percentage of advertisers spend and represent the future of wide reaching, low cost, online media trading. The bid model has many similarities with PPC, and can be considered a cross between PPC and display along the lines of Google’s content network.

One of the many benefits of using a media trading platform, which has a large reach and high volumes of traffic, is to control the frequency of your advertising at a broader level. Advertisers have always worried about ‘wastage’ and this is greatly reduced by running across one platform.

Another large benefit is the targeting- which is at the advertisers disposal. Being operational since May 2009, Eden™ has built up large data segments, developed experience in the channels/sites that work best for the different industries and are able to buy in audience data to ensure that the advertising is shown to the correct audience increasing conversion rates and reducing CPA’s.

Our media trading platform, Eden™ is also able to re-target advertising to users who have previously interacted with those advertisers’ campaigns across PPC, Facebook, Affiliates, Display and Natural Traffic activity- thus producing higher conversion rates.

Benefits:

•     Geographic, day part, demographic and behavioural targeting
•     Transparent channel and site reporting
•     Automated cross-inventory source optimisation
•     Global frequency capping – no duplication or wastage
•     Behavioural profiling and audience buying
•     Re-targeting all channels
•     Building custom data segments
•     Use of third party data to inform targeting
•     Contextual targeting – channel and site specific
•     Increased cost efficiency
•     Real-time reporting

To talk to us about online media planning and buying contact us here.

We also do branding.  Check out some of our case studies to see what we've done!