Jack Media has wide-ranging sponsorship experience having worked on both media and event sponsorships with a variety of clients. Sponsorship can play an important role in your marketing strategy, especially if you’re looking to establish your brand in an already competitive market.
The benefits of sponsorship can be realised by clients with either a brand or a direct response campaign objective. For brand campaigns, sponsorship allows an advertiser to align their product with another brand which is often more established and respected. They can then ‘ride’ on this brand equity.
Brand alignment can also be advantageous for direct response advertisers, although a key benefit here is the value of media sponsorships. Media sponsorships often achieve a lower cost per thousand than standard media space which gives the direct response advertiser the benefit of reaching their audience more cost efficiently.
Examples of sponsorship opportunities we have run for our clients:
- Headline Sponsor of the Casino Royale Movie – PokerStars
- ESPN.co.uk exclusive betting partner – Stan James
- Headline Sponsor of Poker in the Sky Tournament (Dusseldorf) – PKR
- National Press Sponsorships – Poker Stars, 12 Bet
If you would like to talk to us about sponsorship then speak to us today and we'll get the ball rolling.