Is it the ‘Year of Mobile’ yet? We Think it is for Gaming…
For years now mobile has been one of those areas that most marketers find themselves unsure or cautious about. There haven’t been huge volumes of traffic, the technology hasn’t really been ready, and users weren’t using their phones for browsing the net. Read the rest of this entry »
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Media opportunities for affiliates targeting the UK – outside of search
On 17 October Google UK reversed its 2004 decision banning PPC on gambling-related search terms. This change in direction may lead to the biggest shift in the UK gaming industry since UIGEA in September 2006. Read the rest of this entry »
