Ladbrokes’ iPhone App is Huge Success
According to an article from MobileJackpots, Ladbrokes have released a report on their iPhone sports betting application. The report revealed that since the launch just before the World Cup it is proving to be a huge success, with downloads even over taking some similar apps on the Apple Store.
Betfair, who released their own app just before Ladbrokes also provide a real money sports betting product, which for the first time let users bet through their phone rather than through a web browser.
It was reported that during the FIFA World Cup 2010 the largest number of bets for a sporting event ever were placed using the mobile app. Over 100,000 wagers were received, four times higher than the number of bets received via mobile phones since Euro 2008, the last major international football tournament.
Ladbrokes also explained that turnover for mobile gambling for the last year was up as much as two times the level seen just after the launch of the application, and they had seen six times the number of customers betting exclusively on mobile phones.
John O’Reilly, Managing Director for Remote Betting and Gaming at Ladbrokes, said, “Since smartphones and particularly the iPhone have improved their user experience, mobile gaming and betting have become important growth markets. We’re very pleased that we’re the first major bookmaker to introduce a complete betting application for the app store, and we will follow up the successful World Cup application with the introduction of a broad range of other apps”.
Bluff Poker Magazine Predict Huge Growth in Mobile Poker
Mobile Poker was forecast to be a multi-million pound business, however unlike mobile bingo and other casino games it did not take off as predicted. This was largely due to a lack of technology advanced enough to handle multi-player poker on mobile phones.
Now though, with powerful smartphones such as the iPhone and Androids becoming ever more popular, Bluff Poker magazine are predicting that the mobile poker industry will live up to original predictions. The magazine expects that major poker sites such as PokerStars who recently acquired mobile gaming company Cecure Gaming will flock to make mobile versions.
PokerStars Buy Cecure Mobile Gaming Company
According to a recent article from mobilejackpots PokerStars have purchased Cecure Company, who specialise in mobile gaming. The move by PokerStars to purchase Cecure certainly indicates that they are about to go mobile with poker. PokerStars recently completed a survey, which it had distributed to its players asking their opinions on playing poker on their mobiles.
Although PokerStars have not released anything official as yet we may be about to see mobile poker taking off as previously expected.
Is it the ‘Year of Mobile’ yet? We Think it is for Gaming…
For years now mobile has been one of those areas that most marketers find themselves unsure or cautious about. There haven’t been huge volumes of traffic, the technology hasn’t really been ready, and users weren’t using their phones for browsing the net. Read the rest of this entry »
