Bing launched in the UK.
Bing Microsoft’s new search engine has been launched officially in the UK as of 13th November. The search engine has already taken nearly 40% of the search market share (Source: ComScore) Bing which has been running successfully in the U.S since June is out to rival Google as the best way “to make informed decisions, faster.” In order to differentiate itself from Google Bing has new images on the site everyday which include several “points” which contain interesting facts, or information on current events. It is also the first search engine which will include live Twitter feeds in its search results.
Online Poker Market shrinking in the UK.
After a boom in 2004 to 2007 the UK online poker industry appears to have reached its peak in 2008 and is predicted to shrink around 7% in 2009. Reasons behind the decline has been placed firmly on the recession causing players to make smaller bids and playing less often, with the average spend falling by almost 20% in 2007-2008. However, the UK online poker industry does have a loyal customer base with around 33% of players, playing online each week.
Deal or No Deal on Facebook.
Deal or No Deal is to be launched by Endemol as a free game on Facebook at the end of November. The game is funded by advertising and allows players to compete against each other. If successful then Endemol are likely to launch the game into other territories and on other social networking platforms next year.
Media opportunities for affiliates targeting the UK – outside of search
On 17 October Google UK reversed its 2004 decision banning PPC on gambling-related search terms. This change in direction may lead to the biggest shift in the UK gaming industry since UIGEA in September 2006. Read the rest of this entry »
A safe bet – affiliate marketing and its benefits for advertisers
For those of you that are unfamiliar with the term, affiliate marketing is one of the more prevalent forms of Internet advertising. Affiliate marketing in simplistic terms, is the process of a 3rd party website (known as an affiliate, or publisher) sending traffic to an advertiser (with an affiliate programme) website, in a mutually beneficial contractual agreement, usually struck through an affiliate network. Read the rest of this entry »
