Online Advertising Beats TV But Overall Ad Spend is Lower

For the first time, online advertising spend has leaped over TV however, the total overall UK spend has fallen by £1.5bn in the first quarter of 2009 compared to the same period last year,  while TV revenues fell by 16%  the first quarter of the year.

A report by the IAB and PricewaterhouseCoopers showed that online advertising took £1.75bn and was the only sector to grow in the first half of 2009. Online has now nearly a 26% share of the market compare to TV with just 21%.