Film Club is a free after school club that gives primary and secondary school pupils and teachers the opportunity to explore the wonderful world of film. This club is not just about watching films but opening up the avenues for learning.
Jack Media is very excited to be working with Film Club our brief is to drive the number of new schools signing up to their film club. We are doing this through a combination of PPC, Online and Press.
June 8th, 2010 by tgwright
According to an article published at Marketing Week, the IAB have reported that the amount of money spent within the UK on online grew by 4.6% in 2009 despite experiencing a 5% drop in display ad spend.
These statistics, generated by Screen Digest, report that the online ad spend within Europe grew by 4.5% to €14.7 billion (£12.3) in its entirety, however it’s growth was significantly less than the 20% experienced in the previous year.
Display advertising retained a pretty static state; with only a 0.3% increase whereas spend on Search grew by 10.8% in 2009.
Senior analyst at Screen Digest, Vincent Letang commented saying that “Search outperformed display last year as advertisers focused on achieving return on investment through direct response formats at the expense of brand advertising. In addition, some advertisers felt online brand advertising wasn’t yet delivering the enhanced measurement standards they needed to justify further investment in digital campaigns, particularly given the recession.”
The UK represents a 30% market share of the online ad spend throughout the whole of Europe, with the Nordics at 20-25% and France & Germany holding an equal 18% of the market.
December 9th, 2008 by Ed
For those of you that are unfamiliar with the term, affiliate marketing is one of the more prevalent forms of Internet advertising. Affiliate marketing in simplistic terms, is the process of a 3rd party website (known as an affiliate, or publisher) sending traffic to an advertiser (with an affiliate programme) website, in a mutually beneficial contractual agreement, usually struck through an affiliate network. Read the rest of this entry »
