Film Club
Film Club is a free after school club that gives primary and secondary school pupils and teachers the opportunity to explore the wonderful world of film. This club is not just about watching films but opening up the avenues for learning.
Jack Media is very excited to be working with Film Club our brief is to drive the number of new schools signing up to their film club. We are doing this through a combination of PPC, Online and Press.
Google rakes in the cash from brand bidding
It seems that Google’s relaxation of their trademark advertising policy on PPC has ended up costing the advertiser a lot more than they anticipated when they bid on their own brand. According to IPA’s Search group, who have collated data from 17 agencies, the CTR has dropped by 8%, while the price of an individual click has risen by over 30%. Read the rest of this entry »
Media opportunities for affiliates targeting the UK – outside of search
On 17 October Google UK reversed its 2004 decision banning PPC on gambling-related search terms. This change in direction may lead to the biggest shift in the UK gaming industry since UIGEA in September 2006. Read the rest of this entry »
Google Gambles
So search engine giant Google has today started accepting online gaming advertisers on its paid search application. What effect will this have on the gaming industry and how it is advertises across the Internet? Read the rest of this entry »
