Google rakes in the cash from brand bidding
It seems that Google’s relaxation of their trademark advertising policy on PPC has ended up costing the advertiser a lot more than they anticipated when they bid on their own brand. According to IPA’s Search group, who have collated data from 17 agencies, the CTR has dropped by 8%, while the price of an individual click has risen by over 30%.
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Media opportunities for affiliates targeting the UK - outside of search
On 17 October Google UK reversed its 2004 decision banning PPC on gambling-related search terms. This change in direction may lead to the biggest shift in the UK gaming industry since UIGEA in September 2006.
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