June 8th, 2010 by tgwright
According to an article published at Marketing Week, the IAB have reported that the amount of money spent within the UK on online grew by 4.6% in 2009 despite experiencing a 5% drop in display ad spend.
These statistics, generated by Screen Digest, report that the online ad spend within Europe grew by 4.5% to €14.7 billion (£12.3) in its entirety, however it’s growth was significantly less than the 20% experienced in the previous year.
Display advertising retained a pretty static state; with only a 0.3% increase whereas spend on Search grew by 10.8% in 2009.
Senior analyst at Screen Digest, Vincent Letang commented saying that “Search outperformed display last year as advertisers focused on achieving return on investment through direct response formats at the expense of brand advertising. In addition, some advertisers felt online brand advertising wasn’t yet delivering the enhanced measurement standards they needed to justify further investment in digital campaigns, particularly given the recession.”
The UK represents a 30% market share of the online ad spend throughout the whole of Europe, with the Nordics at 20-25% and France & Germany holding an equal 18% of the market.
February 25th, 2009 by Louise
It seems that Google’s relaxation of their trademark advertising policy on PPC has ended up costing the advertiser a lot more than they anticipated when they bid on their own brand. According to IPA’s Search group, who have collated data from 17 agencies, the CTR has dropped by 8%, while the price of an individual click has risen by over 30%. Read the rest of this entry »
January 20th, 2009 by Ed
On 17 October Google UK reversed its 2004 decision banning PPC on gambling-related search terms. This change in direction may lead to the biggest shift in the UK gaming industry since UIGEA in September 2006. Read the rest of this entry »
