Users of Social Networks will engage with Twitter Ads

A recent study from Interpret has found that users of social networks will engage with adverts on Twitter when it closes its $100 million investment deal and introduces advertising to its services.

The study showed that nearly a quarter of Twitter users would rate and review  products and services online, a figure much higher than the response rate from other social media sites, suggesting that Twitter users have a higher engagement with brands and are not easily distracted by other functions  common with other social media sites such as photos or games.